Google announced buying Fitbit, the fitness trackers producer, the amount of the deal was 2,1 billiard dollars. Google will pay $7,15 for the company share, which will make the 19% premium in comparison with Fitbit share value at the Thursday trades closure. Besides, Fitbit share value increase by 40% since Monday, when Reuters with a reference to the source reported that Google considers the opportunity of such a purchase.
With buying Fitbit Google enters the fast-growing wearable device market more actively, many other big technology companies, including Apple and Samsung, already operate on this market. Several years ago, Google has presented OS for similar gadgets – Wear OS. Earlier this year the corporation has purchased the technology for smart watch together with a crew that designed it from Fossil watch producer for 40 million dollars.
Fitbit was created in 2007, its main product is a fitness tracker line, which track a whole number of parameters, including number of steps, quality of sleep, heartbeat rate and etc. The company also produces scales with a built-in Wi-Fi module. Lately Fitbit sales have been reducing, mainly because of a competition posed by cheaper Chinese analogues. This year the company has presented the reasonably-priced version of their fitness tracker, which costs $160 versus their $200 regular ones.