Google bought Fitbit fitness trackers producer for $ 2,1 billion

Google announced buying Fitbit, the fitness trackers producer, the amount of the deal was 2,1 billiard dollars. Google will pay $7,15 for the company share, which will make the 19% premium in comparison with Fitbit share value at the Thursday trades closure. Besides, Fitbit share value increase by 40% since Monday, when Reuters with a reference to the source reported that Google considers the opportunity of such a purchase. 

With buying Fitbit Google enters the fast-growing wearable device market more actively, many other big technology companies, including Apple and Samsung, already operate on this market. Several years ago, Google has presented OS for similar gadgets – Wear OS. Earlier this year the corporation has purchased the technology for smart watch together with a crew that designed it from Fossil watch producer for 40 million dollars. 

Fitbit was created in 2007, its main product is a fitness tracker line, which track a whole number of parameters, including number of steps, quality of sleep, heartbeat rate and etc. The company also produces scales with a built-in Wi-Fi module. Lately Fitbit sales have been reducing, mainly because of a competition posed by cheaper Chinese analogues. This year the company has presented the reasonably-priced version of their fitness tracker, which costs $160 versus their $200 regular ones. 

News
23.12.2019
Trade-in program in the wearable devices segment is gaining momentum
South Korean Samsung has launched the trade-in program for smart watch in Russia. Under this program you can get a discount in return for giving the old device of Samsung itself or of its competitors - Apple, Xiaomi иHuawei.
16.12.2019
Creation of The Center for the Artificial Intelligence Development was announced
In the letter of Maxim Oreshkin , the head of the Ministry of the Economy, to Prime minister of Russian Federation Dmitriy Medvedev it is said, that the creation of The Center for the Artificial Intelligence Development is planned in Russia.
02.12.2019
Facebook presented Electronic Payment System
Facebook will launch Electronic Payment System named Facebook Pay, this was announced in the statement on the company website. Social network users living in USA will be the first ones to assess the service.