Trade-in program in the wearable devices segment is gaining momentum

South Korean Samsung has launched the trade-in program for smart watch in Russia. Under this program you can get a discount in return for giving the old device of Samsung itself or of its competitors - Apple, Xiaomi иHuawei.The amount of the discount will depend on the device you purchase and on the condition of the old device, which is evaluated by the store on spot. The buyout of wearable devices under the trade-in program is carried out by SmartPrice and “Nossimo” operators, so as by other operators, which cooperate with Samsung branded retailers.

According to “Svyaznoy” data from January till September Russians have purchased more than 2 times more fitness-trackers, smart watches and children’s smart watches than a year before: 3,1 million devices for 19,4 billiard rubles, which is 121 % more in items and 133 % more in money than the last year.

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